Sensitivity is on the rise due to improper brushing, clenching/grinding of teeth, and the popularity of whitening products that utilize bleach and harsh chemicals, which breaks down enamel over time, and causes root sensitivity. This sensitivity can now be combatted without the use of harmful chemicals found in other sensitivity products. Oral Essentials Sensitivity Formula main ingredient is Dead Sea salt, which has the highest mineral content of any salt (85%) and contains beneficial minerals like calcium, magnesium, potassium. These minerals work to remineralize teeth, making them feel stronger and less sensitive. This mineral rich salt has been coveted by humans for thousands of years, and combined with the freshening power of French essential oils, the calming effects of aloe vera, and xylitol’s cavity fighting action, this mouthwash is just what the dentist ordered.